Case History for Gas Technology Company

Challenge

The company has gone through three name changes and three ownership changes in the last 12 years.

Gas Technology Products (GTP) provides a full range of H2S removal systems for a wide range of operations. After the last acquisition this newly named company had no recognition in the marketplace. We had established a strong brand for their primary product in the gas processing/refining marketplace and kept it alive through the past 12 years. Now it was time to introduce the company.

Solution

Building the Company Brand

We designed a new website to introduce GTP as part of the Merichem family of companies and continue to reinforce its product brands. The company name and logo are prominent throughout the site. The site was designed to be user friendly and rich in information. The home page features new products, news, case studies, technical papers and other information of interest to the reader. It’s updated regularly to keep the content fresh. The website was the first element in a multi-year branding program.