Direct Mail

In this economy there is no room for waste, and companies are using direct mail to target specific audiences to sell their products and services.

Like everything we do, Marcus takes a strategic approach to direct marketing.

We manage a wide range of direct programs, handling everything from list management to mail streams, creative, printing, fulfillment, testing and measurement.

We see direct as a specialized extension of a company’s branding effort. Test mailings from lists pre-determined by market research are often done first. We work to craft messages that balance the need for response rates with the brand’s personality and way of connecting with its customers. See Sears Market Characteristics Study.

Marcus creates a range of flat direct mail pieces—from letters to self-mailers to brochures and postcards. (One series alone is credited with the providing the lead that lead to a $1 million dollar sale). See Chicago Slitter.

We’ve also produce high-impact dimensional direct mail pieces. Targeted to key decision-makers, these campaigns have generated high returns for our clients.

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• Corporate Identity
• Sales Support Literature
• Trade Show Materials and Promotions