Search Engine Optimization

Search engine optimization (SEO) is the process of increasing the amount of visitors to a website by ranking high in the search results of a search engine. The higher a website site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic to the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

For a Company to achieve the best return on their website investment, they need to drive traffic to their site by developing a search engine marketing strategy that incorporates both keyword advertising and search engine optimization. The SEO process improves non-paid search results by maximizing copy, navigation and referral links.

SEO programs that enable a Company's website to appear early in specific non-paid search listing results can be very powerful tools. Consider these facts:

Search engines and directories:

• Search engine optimization is the most fundamental part of any online marketing strategy. If you do nothing else, search engine placement and keyword-related advertising can make up 80 to 90 percent of your traffic.
• Over 85% of all initial website visits originate from search engines. (Jupiter Research)
• Google continues to be the most popular search engine (58% of all search engine referrals) with some engines using Google's results.
• Searchers are up to nine times more likely to select an unpaid listing that appears on the first page over a paid advertisement
• 73% of clicks on Google come from non-paid links

How we optimize your site to achieve high search engine rankings:

• We divide your prospects into segments of individuals with similar needs, decision criteria, objectives and behaviors to connect with desired prospects.
• We build prospect-centric/buy-cycle appropriate keywords lists for target market segments.
• We optimize site copy by maximizing frequency and position of relevant keywords and phrases.
• We formulate non-visible code, page, or tagging elements to capture relevant content.
• We increase site relevance by establishing referral links from other sites containing high ranking content.
• We continually assess the site to ensure your rankings remain high, efficient, and meet your goals.

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