Public Relations

Marcus offers sound counsel and targeted solutions that help to raise a company’s visibility and credibility among key audiences. We observe and listen to discover what companies really want and need, and then evaluate and adapt to achieve client objectives.

We develop and execute actionable public relations strategies—in keeping with our clients’ overall business, budgetary and branding objectives—that achieve specific outcomes among key stakeholders. Marcus blends business acumen with timely, resourceful and creative actions to deliver results that matter.

Marcus can assist your company or organization in managing its day-to-day corporate communications pressures, preparing executives to effectively deal with media and analysts, developing effective online press centers, placing products and services into the national limelight...and a whole lot more. From The Wall Street Journal to other influential trade journals, digital magazines and online sources, and local newspapers, we work hard to find the right messages to tell the right audiences at the right time.

We’re prepared to tackle client needs in the traditional and digital worlds, with a local, regional, national, and an international perspective.

Public Relations is the most cost effective way to reach the broadest audiences and test new markets. PR has the ability to reach and reinforce your organization's message to customers and prospects from a different angle. Good PR should generate a return—in terms both of free space and synergy with your advertising efforts—which far surpasses the costs of the PR program.

Good PR provides benefits which are tangible (space in a magazine is devoted to your product or service) and less tangible (by appearing as editorial rather than advertising, PR gives your product or service greater credibility). It carries the imprimatur of the editor. And in a major trade journal or newspaper that can be important for your company's image. PR positions your Company as a leader as spokesperson for your industry.

Having measurable PR objectives in place will support overall business objectives, demonstrate PR objectives are strategic, and demonstrate PR accountability by measurable results.

Public relations can be used not only to generate inquiries and to communicate to current company markets, but also to test new market opportunities prior to making a significant investment in promoting to them.

See Case Study for New Product Introduction

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• Strategic Public Relations Planning and Implementation