Strategic Public Relations Planning and Implementation

Good public relations doesn’t happen by accident.

A good plan is the requisite first step toward implementing winning, proactive communications strategies.

We can incorporate a PR into your communications plan with results-oriented, creative communications strategies.

Ongoing evaluation and refinement will ensure the right communications tactics and tools are being used to get your message to your key publics.

All winning public relations strategies start with good research.

Marcus experts and consultants specialize in public opinion research, focus groups, message testing, opposition research, on-the-record research, Internet searches, pre- and post-campaign surveys, media audits, issue audits, and more.

The following tools can be implemented into your PR plan once the strategy has been decided.

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• Active Media List Development
• Press Releases
• Press Kit Preparation and Distribution
• Press Conferences
• Editor Contact
• Article Development and Distribution
• Case Histories/Application Stories