Press Kit Preparation and Distribution
A press kit is an effective tool in introducing the Company and its capabilities and successes to the trade press. This kit can be modified for different market applications and industries. A press kit is part of the material included with a press tour, at a press conference, and can be put in the press room at industry trade shows. A press kit is often developed for a new product introduction and can include information about the company, technical background, product line, product information, market served, brochures and photos.
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